MIKE ROSEN, Chief Marketing Officer
Mike Rosen joined Guide Dog Foundation and America’s VetDogs as chief marketing officer (CMO), in July 2022. He serves as a member of the executive leadership team under the direction of John Miller, president and CEO.
As CMO, Mike guides the organizations’ core marketing and communications strategy and leads a talented marketing communications team to drive the vision, strategy, and execution for all elements of integrated multichannel marketing initiatives, including media, brand, content and thought leadership, campaigns, digital marketing, social media, events, public relations and corporate communications, partnerships, brand licensing, data analytics, and more.
Mike joined us after serving as chief revenue and business development officer of Connecticut-based Fairfield County’s Community Foundation. In this role, he led a team that significantly increased revenues and charitable fund assets under management, oversaw and expanded corporate partnerships, and launched a series of integrated marketing and public service advertising campaigns. Previously, Rosen served as chief marketing officer at Keep America Beautiful, the iconic national community improvement nonprofit. Before moving into the nonprofit sector, Mike spent 20 years as a partner and principal for two integrated marketing and public relations agencies, representing a variety of well-known consumer and B2B companies, brands, products, services, and nonprofit organizations.
His career has been marked by meaningful partnerships across an array of industries, including: 1-800-Flowers.com, American Cancer Society, Bank of America, Brookstone, Burger King, Callaway Golf, Chiquita, Diageo, Dyson, Frito-Lay, FOX Sports, Gogo Inflight Internet, Hasbro, Henkel North America, HoMedics Wellness and Consumer Electronics, The House of Marley (Estate of Bob Marley), Keurig Dr. Pepper, L’Oreal USA, Maybelline, McDonald’s, NBC Sports, New York and Bridgeport Islanders Hockey Clubs, Nordstrom, PepsiCo, Pitney Bowes, Poo-Pourri, Revlon, Synchrony, and Unilever among others.